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American Association of Oral and Maxillofacial Surgeons
AAOMS 91st Annual Meeting, Scientific Sessions and Exhibition

Practice Management Clinics


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Thursday, September 30, 2010
1:00PM - 4:00PM

P709

21st Century Marketing Strategies for the OMS Practice

Handouts Not
Currently Available

Gary Takacs
Practice Management Advisor
PM Consultant
Scottsdale, AZ

Synopsis

The general public is often ill-informed of services available in OMS practices. This course will describe effective strategies to educate and inform the general public about wisdom teeth and dental implants. Specific content will include the role of the practice Web site and search engine optimization and search engine marketing.

Learning Objectives

At the conclusion of this presentation, participants should be able to:

  1. Discuss the importance of a Web site and utilize search engine optimization for your site to market the practice; and
  2. Discuss the importance of marketing wisdom teeth and dental implants and to formulate a plan to market the treatment using the internet and other media.

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