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American Association of Oral and Maxillofacial Surgeons
AAOMS 91st Annual Meeting, Scientific Sessions and Exhibition

Practice Management Clinics

Saturday, October 17, 2009
8:00AM - 11:00AM

P901

OMS Office Sites: New Offices, Satellites and Second Offices

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Scott McDonald, BA
Consultant
Scott McDonald & Associates, Inc.
Sacramento, CA, USA

Synopsis

Selecting the "perfect" location is a coordination of demographics (potential patients), geographics (accessibility and parking), and a combination of referral base/competition analysis. This course provides a rational method to analyze these variables to determine and evaluate the best place to practice.

Learning Objectives

At the conclusion of this presentation, participants should be able to:

  1. Discuss an overview of the issues: where did all the great patients go; what America will look like when you retire, the 12 fundamental shifts in American lifestyles and the 5 new target markets in dentistry;
  2. Understand the essentials of oral and maxillofacial surgery practice site selection, including demographics, geographics and psychographics; and
  3. Understand the advanced oral and maxillofacial surgery practice site selection: referral base, competition and community potential analyses.

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