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Keynote Address

Business & Management Lessons from SuperFreakonomics

Stephen Dubner

Stephen Dubner

An award-winning author, journalist, and radio and TV personality, Stephen J. Dubner is the co-author of the international bestseller Freakonomics and SuperFreakonomics. Originally published in the U.S. in 2005, Freakonomics instantly became a cultural phenomenon. Hailed by critics and readers alike, it went on to spend more than two years on The New York Times bestseller list, having sold more than 4 million copies around the world, in more than 35 languages. Dubner and his co-author, the University of Chicago economist Steven Levitt, have appeared widely on television and maintain the popular Freakonomics blog, which can be found on The New York Times website.

Wednesday, September 12, 2012
1:00pm 2:15pm

San Diego Convention Center
Ballroom 20A

See Mr. Dubner in action at one of his past talks.


What are things you thought you knew but didn’t – and things you never thought you wanted to know, but do? What are the benefits for companies whose employees are encouraged to think “outside the box” and why they should be encouraged to do so and why is it so difficult to change behavior? These questions and several more will be addressed by Mr. Dubner during his keynote presentation.

Learning Objectives

At the conclusion of this symposium, participants will be able to:

  1. Analyze the benefits of “thinking outside the box.”
  2. Discuss the reasons it’s difficult to change behavior.


Arthur C. Jee, DMD
Laurel, MD
2011-2012 AAOMS President