May 4, 2019

Designed for all OMSs, practice managers, implant coordinators and front-office staff

An efficient practice can translate to greater patient care. Learn specific strategies to improve a practice in this course made up of three two-hour sessions.

Speaker: Laci Phillips

As a founding partner at Practice Dynamics, Ms. Phillips combines her knowledge of dentistry with her passion for teams to deliver customized coaching, workshops and speaking events throughout the country.


Session One: Systems, Teams and Technology – 9 – 11 a.m.

Session Two: The Numbers Start The Story – 11 a.m. – noon, 1 – 2 p.m.

(Lunch break from noon to 1 p.m.)

Session Three: Dynamic Branding – 2 – 4 p.m.

Session One Synopsis

Systems, Teams and Technology: Creating Balance-driven Success in your Practice

Most OMSs juggle every day between managing the business, the clinical area, their team and home life. Although it may feel as if there are 25 balls in the air, this session will walk through how to prioritize and organize a practice. Attendees will learn how to identify three main areas of a practice to help achieve the ultimate goal of a balanced day. This session will start with clean well-defined systems, making sure there are standard operating procedures to follow. It will move next to the team, the heart of a practice, and understanding techniques to achieve a happy, high-performing team.

Then technology—it is only good when it is utilized in an efficient way. It’s time to define and refine this balancing act.

Session Two Synopsis

The Numbers Start the Story, but They Don’t Tell the Whole Story

Key Performance Indicators (KPIs) are the numbers used to measure business success. These key numbers tell how one is performing and how successful a team is. This session will examine these numbers, learn how to find them and how to interpret them. Having the ability to pull and examine these numbers are just the start of the story. One can easily identify the good and the bad numbers, but what is next?  Understanding the rest of the story is key to success. This session will focus on getting the numbers, interpreting the numbers and ultimately effecting change based on the story they tell.

Session Three Synopsis

Dynamic Branding and Marketing: Bringing Your Story to Life

Writing the story of a life is exactly what social marketing is. This session will discuss the three key components to a your story to life: Branding, Marketing and “Webutation” Branding is who one is. It is the promises one makes to oneself and to consumers. Marketing is discovering the target audience and implementing how to get the word out. And finally, life is always changing and so could “Webutation;” that is why monitoring it is essential.


Register Online

Cancellation Policy

Cancellations must be made in writing and faxed to AAOMS at 847-678-6279. A $75 cancellation fee will be applied if a written cancellation is received more than 14 days prior to a scheduled course. The entire registration fee will be forfeited if a written cancellation is received fewer than 14 days in advance.