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The AAOMS Learning Hub is designed to provide meeting attendees with an unconventional learning environment in the Exhibit Hall during the Annual Meeting.

Meet the Experts – OMS legends will be available to speak with attendees one-on-one and answer questions. The experts will discuss historical aspects of the specialty, current trends in clinical care and future innovations.

FRED Talks – Focused, Relevant, Exhibitor-Driven (FRED) Talks are TED-style presentations hosted by exhibitors. Topics will cover Top 5 Questions for Tracking Implants, Using Social Proof to Increase the Number of New Patients to your Practice and The Oral Surgeon as a Personal Brand.

Stop by the AAOMS Learning Hub in Booth 2219 every day in the Exhibit Hall. Offerings change daily.
 

Thursday, Oct. 11

 

FRED Talk

9:40 – 10 a.m.

Birdeye: Using Social Proof to Increase the Number of New Patients to your Practice

Speaker: Leonard F. Tau, DMD

Synopsis: Word of mouth has always been the foundation for the acquisition of new patients by a dental practice, but in the internet age, word of mouth has transformed because of review sites, such as Google, Yelp, Facebook, Healthgrades and dozens of others. Patients can do the marketing for the practice.

Practices must have a plan in place to establish, promote, manage and monitor a positive reputation online. Positive reviews will drive business to a practice while negative reviews turn potential patients away. Many dentists don’t know how to manage their reputation online. In this interactive, energized seminar, Dr. Tau shares numerous tips and best practices as well as the system that has been tried and tested in his own office, enabling him to take his practice to the next level simply by marketing his reputation.

Learning Objectives:

  1. Discuss ways in which patient reviews can manifest online.
  2. Develop strategies for garnering positive patient reviews.

Meet the Experts

2:30 – 3:30 p.m.

Meet the Expert: Michael Block, DMD

Synopsis: Dr. Block graduated from the University of Rochester in 1975, attaining a BA in biology and a BS in biomedical engineering. He completed his dental training at the Harvard School of Dental Medicine in 1979, receiving his DMD cum laude in a special field. He completed his residency program in oral and maxillofacial surgery at the LSU School of Dentistry in 1983. He went on to achieve the academic rank of professor in the school’s Department of Oral and Maxillofacial Surgery. Currently, he is in private practice dedicated to patient-oriented care.

Dr. Block is chair of the AAOMS Subcommittee on Dental Implant Education (SCDIE), which plans the AAOMS Dental Implant Conference each year.

Dr. Block will meet with attendees to discuss any clinical situation and offer suggestions.
 

Friday, Oct. 12

FRED Talk

9:40 – 10 a.m.

OMS Exclusively: Like It or Not: The Oral Surgeon as a Personal Brand      

Speaker: Larry Jacobson

Synopsis: The marketplace for oral surgery services has never been more competitive. Dentists, periodontists, endodontists and other dental specialists are performing procedures such as implants, extractions and even anesthesia that should be within the sole purview of oral surgeons. Oral surgeons need to become more business and marketing oriented and focus on the unique value proposition they offer patients. Oral surgeons need to develop personal game plans and determine what services they wish to perform, how they wish to deliver them and how to be proactive in a ruthlessly competitive environment.

Learning Objectives:

  1. Develop your personal brand in conjunction with your unique value proposition.
  2. Stay focused on aligning your practice and financial objectives to your unique value proposition.

Meet the Experts

2:30 – 3:30 p.m.

Meet the Expert: Robert Marx, DDS

Synopsis: Dr. Marx, professor of surgery and chief of the Division of Oral and Maxillofacial Surgery at the University of Miami Miller School of Medicine, is well known as an educator, researcher and innovative surgeon. He has pioneered new concepts and treatments for pathologies of the oral and maxillofacial area as well as new techniques in reconstructive surgery.

As a researcher, he has made valuable contributions in the use of hyperbaric oxygen following radiation therapy, in the development of platelet-rich plasma, and in elucidating the relationships between smoking and carcinogenesis. He also pioneered the clinical applications of recombinant human bone morphogenetic protein and stem cell use and was the first to identify what is now known worldwide as bisphosphonate-induced osteonecrosis of the jaws.

Dr. Marx is an expert in osteonecrosis of the jaws, including traditional and new drugs and treatments, bone-grafting without autogenous bone (rjBMP, stem cells), osteoradionecrosis and radiated patients.
 

Saturday, Oct. 13

Meet the Experts

9:30 – 10:30 a.m.

Meet the Expert: Robert Bruce MacIntosh, DDS

Synopsis: Dr. MacIntosh is a graduate of the Marquette University School of Dentistry, undertook graduate studies at Georgetown University and the University of Pittsburgh, and gained his surgical training at Walter Reed General Hospital in Washington, D.C., Henry Ford Hospital in Detroit and the University of Zurich, Switzerland.

Dr. MacIntosh was formerly Section Chief of Oral and Maxillofacial Surgery in the Department of Oral and Maxillofacial Surgery/Hospital Dentistry at Sinai Hospital in Detroit and Program Director in Oral and Maxillofacial Surgery at Henry Ford Hospital. He served many years as consultant to the U.S. Army and various teaching institutions and was formerly Coordinator of Residency Education at the University of Detroit Mercy School of Dentistry. He is currently Clinical Professor and Scholar in Residence in the Department of Oral and Maxillofacial Surgery at that institution. Dr. MacIntosh also has served as president of the American Board of Oral and Maxillofacial Surgery.

Dr. MacIntosh has performed pro bono cleft lip and palate surgery on patients for more than 20 years in third-world countries. He has worked with the nonprofit Healing the Children and instructed other OMSs while on these trips. AAOMS presented Dr. MacIntosh with the Humanitarian Award for Fellows and Members in 2017 and the Donald B. Osbon Outstanding Educator Award in 2002 and dedicated its Annual Meeting to him in 2015 to honor his longstanding contributions to the specialty. Dr. MacIntosh will focus discussions on orthognathic and cleft surgery, temporomandibular joint and malignant disease.

FRED Talk

12:55 – 1:15 p.m.

Sowingo: Top 5 Questions for Tracking Implants

Speaker: Paul Bhatti, DDS, MD, FRCD(C)

Synopsis: This talk will discuss the top-five questions that can help offices best track and manage implants. Behind salaries, implants, medications and other supplies represent the second-highest cost for OMS practices. The top questions are:

  1. To consign or buy? There is a trend toward consignment. Is it right for your office?
  2. Implant recalls – increased competition and cost-cutting have led to increases in recalls. Do you have a plan in place?
  3. Expired implants – will manufacturers replace them?
  4. Cost tracking – what aspects matter?
  5. Referral tracking. Are you currently tracking referring doctors? Why are these insights so actionable?

Understanding these questions can ensure a practice is ahead of the curve.

Learning Objectives:

  1. Understand important aspects of tracking and managing implants.
  2. Identify the key questions to ask to be a leading practice.